Fiamma, meaning "flame" in Italian, was launched in 1965 by Princess Marcella Borghese, a royal, entrepreneur, and the founder of a successful cosmetics company. The "perfume oil" version of this scent was intended to be used either in the bath or as an after shower body perfume. This fragrance is an oriental floral, bright and aromatic on top, floral and spicy in the middle, and woody, vanillic, and musky on the bottom. Fiamma is now sadly discontinued and extremely rare.