Athenaeum is a 2020 release from niche perfume house Jorum Studio and house perfumer Euan McCall as a part of the Selective Memory collection, which "recounts distorted memories of shared experiences."
Jorum aims to create "modern, poetic fragrances that capture the beauty of nature with an unconventional spirit" and "conceptual and immersive fragrances that focus on storytelling through scent." Athenaeum has a scent profile of woody, green, fresh spicy, honey, aromatic, lavender, beeswax, patchouli, herbal, and animalic accords.
From Jorum Studio:
"The world dissolves and time slips…
Knurled, waxen, smudged, pulpy, sun-warmed, hazy.
Athenaeum is the distillation of a once forgotten yet fond olfactory memory, awakened upon a chance encounter at the local athenaeum. It is the fragmented and hazy reminiscence of a rural childhood found once more in the urban landscape.
Upon entering the athenaeum one is struck by the overwhelming aroma of degrading pulp and ink, shrouded in a haze of sun-kissed dust. Without haste, the smell transports you to arable mid-summer fields and days lost in swaying pastures, nose buried in hundreds of papery leaves, crops and mulchy woodland all around.
Like gauzy sunshine whistling through rugged lands, Athenaeum is as comforting as it is solitary. A fragrance crafted for reflection.
Athenaeum expertly showcases sustainably-sourced, hand harvested Scottish Lavender. Jorum Studio Athenaeum is the first master-crafted perfume to make use of Scottish-grown, harvested and distilled biodynamic perfume materials."
Note: Samples are sold by the 1ml. You may purchase a maximum of 2ml. Samples of 1ml or less will come in a glass vial with a dabber. Samples larger than 1ml will come in small glass spray bottles. All samples will be consolidated unless expressly requested otherwise.
Fragrance Vault is an official stockist of Jorum Studio.